DK Personaltraining
Personal training site with offer overview and enquiry flow
Dietmar “Didi” Kühnel is a sports scientist and personal trainer in Rosenheim. We built his entire online presence — a clear offer structure from single session to twelve-week programme, prices stated openly, and one continuous path to the free trial session.
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The challenge
Personal training sells on trust, not on feature lists. The site had to make the qualifications visible — sports science, an A licence, four years of clinical work — order a tiered offer from a single session to a twelve-week programme so it reads clearly, and get people to a free trial session without friction.
Our solution
We built a Next.js site that follows the order visitors actually decide in: first the person and how they work, then the training, then the packages with their prices stated openly, and finally what happens between the first conversation and the first session. The offers are split into flexible coaching and structured programmes, so a single session does not compete with long-term support. Every section ends at the same place — a no-commitment trial session request.
The results
- The full offer, with transparent prices, on one page
- A route to the trial-session request from every section
- Professional qualifications used as a visible trust signal
- A local SEO base for Rosenheim and the surrounding area
- Fully responsive and fast on mobile devices
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Project information
Dietmar Kühnel
2026
laufend
- Next.js development with TypeScript
- Custom web design & brand implementation
- Offer and pricing architecture
- Trial session enquiry form
- Local SEO for Rosenheim and the surrounding area
- LocalBusiness structured data
- Image optimisation & performance
- Responsive design
- Docker deployment
Dietmar Kühnel
Sports scientist & personal trainer
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